Simplify Your Strategy – Magnify Your Results Podcast

Simplify Your Strategy MAGNIFY YOUR RESULTS PODCAST

On each episode Brian Margolis helps entrepreneurs, sales pros and other professionals create a simple weekly strategy using The Pillar System. A system that’s helped multiple individuals become 7 figure earners and is licensed by some of the largest companies in the world to help their teams grow through simplification. Some episodes have a 2nd part where Brian helps guests review and refine their initial pillars and solidify the CAP strategies they can use to turn pillar execution into a habit..

Episode 18 – JACK – SOFTWARE SALES - PILLAR REVIEW CALL

Jack is a software sales rep who changed companies 4 months ago. He was already using the Pillar System based on his participation in my program a few years back. The goal of this call was to review/refine his pillars for the new role. His updated pillars are:

15 Personalized Prospect Linkedin Connection Requests
Send 3 Video Emails
Prospecting 25/25/25
Update and Review Pipeline x 2
45/90 Messaging
1 hr Sharpening the Ax
1 hr Product/Space Learning
3 Family/Friend Reach Outs

Episode 17 – SARAH – FINANCIAL WHOLESALER

Sarah is a financial wholesaler who took on a new territory almost 4 years ago after some time in a different type of job. About two years into her new territory, the pandemic shut things down. She had been familiar with the Pillar System through training I had done for her company and we decided it was time to get together and figure out her weekly strategy going into the new year. We identified the following pillars during our call:

Schedule 15 meetings for the future
Prospecting 30/30/6
Update and Review Opportunity List x 2
5 TOM points
60 Min Building VAR strategies
30 Min Planning Events
60 Min Product Knowledge and Positioning

Episode 16 - Shaun – Enterprise Software Sales

Shaun is an experienced software sales professional who just took a new position with a company on the rise. He is selling to Fortune 500 companies and was looking for the right strategy to start filling his pipeline and closing new accounts. In addition to identifying his pillars we spent some time at the end on structuring his day to make sure he has time to execute on his pillars. The following pillars were identified:

90 Minutes Identifying Opportunities within Companies
1 Hour Creating and Rehearsing a Better Presentation
45 Minutes Identifying OPs (Open Prospects)
90 Minutes on Campaigns to Convert OPs
Review Engaged Prospect List x 2
Review Completed Prospect List x 2
30 Minutes Learning Prospecting Techniques

Episode 15 - GROUP CHAT – RUNNING AN INTENTIONAL BUSINESS

On this Group Chat episode we discuss a number of topics including

Episode 14 - JESSI – COMMERCIAL REAL ESTATE AGENT

On this episode I help Jessi, a commercial real estate agent who also manages her family’s portfolio of properties. Her goal is to put systems and efficiencies in place to manage the family portfolio while continuing to grow her commercial real estate business. We took the approach to treat her as “Jessi Incorporated” so she can have a single weekly strategy to do both and keep her personal life on track. We identified the following pillars during our call:

90/4 hrs Building Efficiencies
1 hr Analyzing Properties
Update and Review Prospect Pipeline
LinkedIn 5/2/1 (connects/interactions/posts)
15/60 Learning (closing/marketing & sales)
Consume 2 articles or 1 podcast - Commercial Real Estate learning
5/15 miles run/walk
Schedule 1 social event for kids

Episode 13 - Sam – Financial Wholesaler

Sam is an experienced financial product salesman (wholesaler) who calls on financial advisors. He is also a former client of mine. He reached out to me because he is starting a new job, in a new territory with a new product. In order to get him up and running, we identified the following pillars during our call:

Prospecting 85/85/30/5
Reach out to 3 COIs/Warm Market Advisors
Update and Review Opportunity Report x 1
1 Hour Working on VAR Strategies
30 Min Learning Prospecting Techniques
30 Min Updating Database
30 Min Working on Product Story

Episode 12 - Chris – Insurance Agent and Team Manager

On this episode I help Chris, a successful insurance agent who has begun building and training a team of insurance agents under him. Chris is really good at what he does as both an agent and a leader, but was grinding way too hard and letting important things fall through the cracks. With his updated weekly strategy, the sky is the limit in his leveraged business.

Update and Review Recruiting Pipeline List
3 x 3 posting on all 3 platforms
RO 3 neophytes
Review new agent launch list x 2
30 min effective recruiting learning
2 workouts

Episode 11 – Ariel – HR Outsourcing Sales

On this episode I help Ariel, a B2B sales professional in the HR outsourcing space, identify her pillars for a new role she was promoted into. This episode is a little longer, as we really dove deep into getting specific about her learning pillars to make sure where she was spending her time each week would return the biggest ROI. We also talked about the importance of reference docs to make sure her learning pillars would really move the needle.

Episode 10 – Karloff – Software Sales – Call 2: Pillar Review and CAP Creation

Listen as we review and refine Karloff’s initial pillars and help him solidify the CAP strategies he should be using to turn pillar execution into a habit.

Episode 9 – Karloff – Software Sales – Call 1: Weekly Strategy Creation (Pillar Identification)

Karloff is a successful salesman of 20 years who is now selling software for a startup company. The additional duties required with working for a startup, coupled with being a husband and father led Karloff to purchase my book. He started using the system on his own and was able to double his pipeline relatively quickly. He then reached out to me to talk about identifying the pillars he would need to hit his updated goal of $1 Million in annual sales. Here is what we identified in the first call:

25 Prospect Touches
1 Hour Demo/Presentation Practice
30 Minutes Working on Stories
30 Minutes Cleaning Office
3 Family Connects
15 Minutes Creating Linkedin Content
1 Hour Target Campaign Research
30 Minutes Learning Effective Messaging

Episode 8 – John – Corporate Health Care Service Sales – Call 2: Pillar Review and CAP Creation

Listen as we review and refine John’s initial pillars and help him solidify the CAP strategies he should be using to turn pillar execution into a habit.

Episode 7 – John – Corporate Health Care Service Sales – Call 1: Weekly Strategy Creation (Pillar Identification)

John recently took on a job selling a new direct health care service line his company introduced for Fortune 1000 companies. He has been tasked with getting existing customers to purchase the new service, but also finding new customers. Listen as we identify the following pillars to help him hit his sales goals:

Schedule 1 SSD Meeting (Strategy Sales Director)
Reach out to 100 Prospects
Review Opportunity Report
5 Hrs Building Prospect Database
45 Minutes Learning Direct Response Copy Writing
45 Minutes Crafting Direct Response Emails/Messages

Episode 6 – Ryan – Owner of Real Estate Brokerage Firm – Call 2: Pillar Review and CAP Creation

Listen as we review and refine Ryan’s initial pillars and help him solidify the CAP strategies he should be using to turn pillar execution into a habit.

Episode 5 – Ryan – Owner of Real Estate Brokerage Firm – Call 1: Weekly Strategy Creation (Pillar Identification)

Ryan has owned an independent real estate brokerage firm for the last 10 years. 2 years ago he went full time and now has 21 agents. His next goal is to earn 800K in commissions by adding more agents, helping those agents sell more, and increasing his personal sales.

These are the pillars we identified during the first call:

3 Social Media Posts
Reach Out to 10 Agent Recruits
Reach Out to 5 Current Agents
5 Non-Sale Touches to Sphere of Influence
Request 5 Network Meetings
60 min Marketing/Lead Generation Learning
Updated and Review Pipeline List

Episode 4 – William – Financial Advisor – Call 2: Pillar Review and CAP Creation

Listen as we review and refine William’s initial pillars and help him solidify the CAP strategies he should be using to turn pillar execution into a habit.

Episode 3 – William – Financial Advisor – Call 1: Weekly Strategy Creation (Pillar Identification)

William changed careers to become a financial advisor 4 years ago. His problem is that he puts a plan in place to grow his business, but when he doesn’t see results, he quickly changes directions. A pattern he repeats over and over. After reading my book, he realized he needs to figure out the right things to do each week, but just as importantly, stick with them long enough to see results. Listen as we identify the following pillars heavily focused on acquiring new clients:

Review Opportunity Sheet x 2
Ask for 1 Introduction
Send 3 Non-Sales Touches
30 Minutes Working on Effective Messaging
1 Hour Marketing Research
Plan the Week
3 Hours of Door Knocking
Reach out to 1 Center of Influence

Episode 2 - Erin - Corporate Speaker and Trainer - Call 2: Pillar Review and CAP Creation

Listen as we review and refine Erin’s initial pillars and help her solidify the CAP strategies she should be using to turn pillar execution into a habit.

Episode 1 - Erin - Corporate Speaker and Trainer – Call 1: Weekly Strategy Creation (Pillar Identification)

Erin is a corporate trainer in customer experience and leadership who recently started her own business as a keynote speaker and trainer. In her new venture, she’s been having trouble deciding what to focus on, as everything seems like a priority. When a friend turned her on to my book she thought it might be the answer. Listen in as we work together to give her clarity by identifying the following pillars: